Search work is one program, not five separate products. Depending on the site, that includes technical cleanup, Google Business for local queries, pages written for specific services, and category or product SEO for stores. The goal is queries that can turn into a call, a form, or an order.
Search work lines up with the service pages, Google Business, and the site speed the ads also depend on.
What you get
- Technical SEO: indexation, speed, and on-page structure
- Local SEO: Google Business and location pages
- Content SEO: service pages mapped to real searches
- Ecommerce SEO: categories, products, and internal links