Strategy is the decision of where to spend first. We look at the offer, the current site, and the channels already in use, then recommend a sequence — what to fix, what to run, and what to leave.
Strategy decides the order: what to fix on the site, which channel to run first, and what to leave for later.
What you get
- Offer and audience notes
- Channel recommendation with a reason
- Budget split for the first 90 days
- A short list of pages or tracking to fix first